Lyne Noella
by Lyne Noella, Director of Sales and Marketing at Speechpad
If your business — or job — depends on lead generation, you know that quality content is crucial for getting the attention of prospects, the media, partners, talent, and even existing customers via search engine optimization. The challenge is to shed an avalanche of discoverable content over the Internet to get the attention of Google, Yahoo and other search engines. What you may not realize is that you could be sitting on a goldmine. If you are creating videos, webinars, podcasts or recorded communications of any kind, you can create discoverable, organic content with the help of a transcription service for posting and discovery on your Internet sites.
